Google

Friday, July 6, 2007

Creative Advertising Ideas

Marketing creative –


You do this by creating a unique ad concept. When your creative concept comes into being, you gain a position in the consumer's mind in which no one else can replace. Creative ideas build business. Throw the box in the garbage.
Then, BOOM! You have a creative idea.
First, come up with your key point. Your key point could be your offer, something particular about your service, your unique selling point, or any benefit you want the prospect to know. Your entire ad is centered on the key point.
What to do if a creative idea isn't freely flowing out of your brain? Don't worry, even among creative people this is rarely the case. You have to initiate the creativity.
Don't leave any ideas out. Silly ideas are encouraged.
Write down movies, songs, TV shows, cars, food, and products that associate with your key point. Then, think of the biggest benefit your client could possibly get from your key point. There are no bad ideas at this point.
Now it's time to enhance your ideas. Take your ideas to the opposite end of the spectrum. Pick some ideas to make extremely conservative. Tone them down. This helps balance out your crazy ideas. You'll get some great ideas.

No comments: